UCE
/ SPAM Policy
The
abuse and misuse of e-mail is a serious problem, and KinkHost.Com
will not tolerate it.
Definition of
UCE (Unsolicited Commercial E-mail), or SPAM:
STANDARD:
An electronic message is "spam"
IF: (1) the recipient's personal identity and context are irrelevant
because the message is equally applicable to many other potential
recipients; AND (2) the recipient has not verifiably granted
deliberate, explicit, and still-revocable permission for it to be
sent; AND (3) the transmission and reception of the message appears
to the recipient to give a disproportionate benefit to the sender.
DISCUSSION:
(i) Trivial or mechanised
personalization such as "Dear Mr. Jones, we see that you are the
holder of the JONES.COM domain" does not make the personal identity
of the recipient relevant in any way.
(ii) Failing to click the "do not
send me marketing literature by e-mail" button in a web sign-up form
does not convey explicit permission. Only when the default result is
"no followup e-mail" AND the inbox impact is clearly stated before
any action which changes this result, can permission of this kind be
conveyed.
(iii) The appearance of
disproportionate benefit to the sender, and the relevancy of the
recipient's specific personal identity, are authoritatively
determined by the recipient, and is not subject to argument or
reinterpretation by the sender.
(iv) Non-personal e-mail always
places a disproportionate cost burden on the recipient, and is
considered to disproportionately benefit the sender unless it was
verifiably solicited or by the recipient's willing exception.
(v) A message need not be
offensive or commercial in order to fit the definition of "spam."
Content is irrelevent except to the extent necessary to determine
personal applicability, consent, and benefit.
Repercussions
of SPAM:
Across
the Web, it is generally accepted that SPAM is an inconsiderate
and improper business practice.
KinkHost:
SPAM
is not only harmful because of its negative impact on consumer
attitudes toward KinkHost, but also because it can overload Kink
Hosts network and resources, especially on our shared (virtual)
server environments.
Our
Providers:
Since
it is unsolicited, users who receive SPAM often become angry and
send complaints to our upstream providers. This upsets our
providers who abhor SPAM for the same reasons that Kink Host does
- it causes negative consumer attitudes and drains resources. We
strive to maintain favorable business relationships in the Web
community and obviously will not allow any practice that threatens
these relationships.
Punishment
For SPAM:
Kink
Host reserves the right to terminate, without warning, any account
that violates this policy. Usage of Kink Host services constitutes
acceptance and understanding of this policy.
Kink
Host will charge $25.00 per SPAM complaint we receive for both
Dedicated and Virtual Server customers. Our provider, Verio,
receives this fine from their Network providers and these fines
are passed on to the responsible party. These are non-refundable
charges and will be invoiced at the time of complaint
notification.
Kink
Host reserves the right to decide what it considers
"SPAM", "UCE", "mail bombing", or
"bulk e-mail", and to determine from all of the evidence
whether or not the e-mail recipients were from an
"opt-in" e-mail list.
Should
you choose to e-mail from Kink Host servers, especially if you use
mailing lists, you must read and adhere to the following
guidelines, which are offered as a statement of Internet standards
and best current practices for proper mailing list management and
preventing e-mail abuse.
Basic Mailing
List Management Principles for Preventing Abuse
Mailing
lists are an excellent vehicle for distributing focused, targeted
information to an interested, receptive audience. Consequently,
mailing lists have been used successfully as a highly effective
direct marketing tool.
Unfortunately,
some marketers misuse mailing lists through a lack of
understanding of Internet customs and rules of the forum
pertaining to e-mail. Others fail to take adequate precautions to
prevent the lists they manage from being used in an abusive
manner.
1 -The e-mail
addresses of new subscribers must be confirmed or verified
before mailings commence. This is usually accomplished by
means of an e-mail message sent to the subscriber to which
s/he must reply, or containing a URL which s/he must visit, in
order to complete the subscription. However it is implemented,
a fundamental requirement of all lists is the verification of
all new subscriptions.
2- Mailing list
administrators must provide a simple method for subscribers to
terminate their subscriptions, and administrators should
provide clear and effective instructions for unsubscribing
from a mailing list. Mailings from a list must cease promptly
once a subscription is terminated.
3- Mailing list
administrators should make an "out of band"
procedure (e.g., a means of contact by which messages may be
sent for further correspondence via e-mail or telephone)
available for those who wish to terminate their mailing list
subscriptions but are unable or unwilling to follow standard
automated procedures.
Mailing list
administrators must ensure that the impact of their mailings
on the networks and hosts of others is minimized by proper
list management procedures such as pruning of invalid or
undeliverable addresses, or taking steps to ensure that
mailings do not overwhelm less robust hosts or networks.
4- Mailing list
administrators must take adequate steps to ensure that their
lists are not used for abusive purposes. For example,
administrators can maintain a "suppression list" of
e-mail addresses from which all subscription requests are
rejected. Addresses would be added to the suppression list
upon request by the parties entitled to use the addresses at
issue. The purpose of the suppression list would be to prevent
subscription of addresses appearing on the suppression list by
unauthorized third parties. Such suppression lists should also
give properly authorized domain administrators the option to
suppress all mailings to the domains for which they are
responsible.
5- Mailing list
administrators must make adequate disclosures about how
subscriber addresses will be used, including whether or not
addresses are subject to sale or trade with other parties.
Once a mailing list is traded or sold, it may no longer be an
opt-in mailing list. Therefore, those who are acquiring
"opt-in" lists from others must examine the terms
and conditions under which the addresses were originally
compiled and determine that all recipients have in fact
opted-in specifically to the mailing lists to which they are
being traded or sold.
6- Mailing list
administrators should make adequate disclosures about the
nature of their mailing lists, including the subject matter of
the lists and anticipated frequency of messages. A substantive
change in either the subject matter or frequency of messages
may constitute a new and separate mailing list requiring a
separate subscription. List administrators should create a new
mailing list when there is a substantive change in either the
subject matter or frequency of messages. A notification about
the new mailing list may be appropriate on the existing
mailing list, but existing subscribers should never be
subscribed automatically to the new list. For example, if
Company A acquires Company B, and Company B has compiled
opt-in mailing lists, Company A should not summarily
incorporate Company B's mailing lists into its own.
*This
SPAM (UCE) Accepted Use Policy and all other KinkHost policies are
subject to change by Kink Host without notice. Continued usage of
the services after a change to this policy is implemented and
posted on the Sexy Hosting site constitutes your acceptance of
such change or policy. We encourage you to regularly check the
Kink Host site for any changes or additions. Visit our
Terms
& Conditions for further information regarding our
policies.